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American Graphic Design

by Graphics Design Firm on May 27, 2011

American Graphic Design

illustration taken by Alki1.

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{ 24 comments… read them below or add one }

michaeljamespinto June 17, 2010 at 3:42 pm

Tibor Kalman + Eurotrash Mindset = Stefan Sagmiester

You’ll have to read his overpriced book, but to give you an overview: Sagmiester is opposed to the idea of working in a "style" (i.e. he wants to be conceptual) so he solves that by using techniques like hand lettering. The problem with his thesis is that by rejecting the notion of style he’s in fact invented a style which has now been imitated and turned into a trend. He does nice work, but on the other hand it’s always for easy clients who like creative cutting edge work.

Although I do admit I like his work – just envious of those clients!

A M I N June 17, 2010 at 4:38 pm

i like it

tylerpole June 17, 2010 at 5:23 pm

I agree with Michael. One thing I’ve noticed watching Helvetica movie was that Stefan wanted to stand in opposition to helvetica doing his handwritten typographies. Honestly I like his works more then Carsons ;-)

mega_sonja June 17, 2010 at 6:17 pm

Sagmiester rocks!

LeKriz June 17, 2010 at 7:14 pm

A great image for a mediocre album by a great musician.

enso-on June 17, 2010 at 7:20 pm

Woke up and put Songs for Drella on the stereo . . . (IMHO) the best album from Reed / Cale, finely designed by Tom Recchion.

Sagmeister is his own style, which we can only hope for ourselves. I prefer his work when he uses printing techniques as part of the design (i.e. being ‘clever’) rather than the handwritten stuff. His book design for Lou Reed’s lyrics should be given out in every design class to show the unlimited possibilities of a page. Some pages are brilliant, some are just plain silly, but isn’t that what design is all about?

ernest.borg9 June 17, 2010 at 7:21 pm

Sagmeister is personally a good guy and professionally a powerful designer–he is a bit of a punk rock agitator (see above comments for the effectiveness of that approach) and definately a Don Juan stylist–meaning, he isn’t committed to one or the other and drops them when he’s done with them. He is flashy and his books look cool, that’s why so many art school kids and big clients love him.

…it also doesn’t hurt that is offices are right in the heart of Greenwich Village. Location counts sometimes.

seorsa June 17, 2010 at 7:44 pm

the work seems painfully obvious to me– Lou’s music/ poetry is so much a part of who he is as a person, there doesn’t appear to be any other way to convey that message ‘graphically’– 2 dimensionally– especially after viewing this piece. It also lends itself to the primal urges that drive so many of us into the land of self-mutilation by tattoo artists, in an almost ‘tongue-in-cheek’ manner.
hmmm….. also, nearly any other artist who has ever ‘rejected the establishment /or style’ has ended up being imitated and therefore creating a new style. Interesting.

scleroplex June 17, 2010 at 8:02 pm

:-) )

litherland June 17, 2010 at 8:24 pm

Ellen, I would recommend reading the first book (Made You Look) over the new one. Because there you get a better sense, I think, of the hard work and pluck and ingenuity that got SS where he is.

PS Sagmeister and Carson don’t even belong in the same sentence, if you ask me. Worlds apart.

elektr0geekgrrl June 17, 2010 at 9:07 pm

omg. really?? (at the comments, not the photo).

enso-on June 17, 2010 at 9:15 pm

It’s something to do . . . (the comments)
It’s design, a subjectively arbitrary combination of text, image, color and form to convey a message. ;)

michaeljamespinto June 17, 2010 at 9:40 pm

I’m surprised that everyone is beating up on Carson. Carson was doing his thing long before Sagmiester – and he didn’t have any over thought philosophy about it either. He was just trying to capture the spirit of surf and skateboard culture of that era and mostly doing it in the medium of editorial work. In that way carson shares quite a bit with the poster artists from the 60s. Sagmiester is a bit more deliberate – so it’s unfair to place him above Carson.

Alki1 June 17, 2010 at 9:50 pm

I think I’m beginning to understand his work. It’s old fashioned advertising art. Just a newer face. But I’m going to read his Made You Look, really study it. Thank you Caren.

Carson does one positive thing for me, and it’s his tie to the outdoors. That appeals to me but perhaps that’s being too provincial for graphic design choices.

mxxrock June 17, 2010 at 10:08 pm

one of my favorite american designers

enso-on June 17, 2010 at 10:24 pm

everyone? I like the freedom of Carson.

ernest.borg9 June 17, 2010 at 10:27 pm

…actually, he’s German. He lives in NYC.

mxxrock June 17, 2010 at 10:59 pm

he is from austria

ernest.borg9 June 17, 2010 at 11:27 pm

Pardon, Austria.

litherland June 17, 2010 at 11:42 pm

Sagmeister is a bit more deliberate – so it’s unfair to place him above Carson.

I don’t follow the logic here. Sagmeister is (according to you) more deliberate (whatever that means); therefore it’s "unfair" to place him above Carson?

Anyway to my mind it’s neither fair nor unfair: it’s just my opinion, as I stated.

But! As I always say, perhaps I haven’t evolved to the point where I can appreciate Carson’s work. It’s very, very possible.

By the way, I’m envious of your clients, Pinto — none too shabby!

Michel Mello June 18, 2010 at 12:20 am

Sagmeister is the man

Copperdog ~ Diane June 18, 2010 at 12:53 am

great work…. could be used for so many interesting pieces

PNW Team June 18, 2010 at 1:16 am

Great work!! I like this.

Hey why not come and join our Flickr group at the PNW

http://pnworldwide.net

 

PNW Team June 18, 2010 at 1:47 am

intresting work!

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